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newsletter
Desirability: Why usability testing ≠ good product
To make sure that a new service will be successful, you should start by trying to answer a simple question: "Will my target customer want to use and pay for this service?"
podcast
Minimum Viable Podcast #23: CX in Logistics
Alexander Jančo from Packeta: "Everyone claims to be customer-oriented, but that isn't enough for me. We want to be customer-obsessed."