Summit Trade, a Czech distributor of outdoor clothing, tasked us with developing a new business strategy to redefine their brand positioning and harmonize their B2B and B2C channels. We conducted in-depth research, including data analysis and customer interviews, to understand the needs of both segments. By triangulating data and collaborating with the client, we prioritized functionalities for the B2B portal and proposed a concept for synergy between both channels. The result was an 80% YoY growth in revenue, with the project investment returned within 3 months.