Lighting Beetle partnered with SME, Slovakia’s top online newspaper, to redesign their mobile homepage. SME, with 7M+ monthly page views, sought to enhance user engagement, ad revenue, and overall UX. The challenge was a decline in mobile traffic, time spent, page views, and loyalty, threatening SME’s lead over competitors.

Objectives included increasing page views by 2M, boosting time spent, aligning with editorial goals, and improving ad performance. Our team focused on user research, UX/UI design, and A/B testing, emphasizing navigation, layout, and ad visibility.

Results: Time spent increased by 5%, click-through rates soared (Najčítanejšie +51%, Regióny +305%), ad revenue grew by 8%, and impressions rose 6%. The redesign strengthened SME’s digital platform for future growth.