Lighting Beetle collaborated with SME, the most-read Slovak online daily, on redesigning their mobile website. With over 7 million monthly page views, SME faced declining mobile traffic, reduced time spent on the site, and decreasing user loyalty, which threatened its competitiveness. The goal was to increase user engagement and advertising revenue by extending time spent on the site, boosting page views by 2 million, and aligning the solutions with editorial needs, ultimately enhancing the overall user experience.

Our team focused on user research with readers, followed by UX/UI design and A/B testing, with a strong emphasis on navigation, layout, and ad visibility.

Results:

time spent on the site increased by 5%,

click-through rates grew significantly (Most Read +51%, Regions +305%),

advertising revenue rose by 8% and ad impressions by 6%.

The redesign strengthened SME’s digital platform for future growth.