As a framework partner for Škoda Auto, part of the Volkswagen Group, Lighting Beetle delivers comprehensive design services including UX, UI, Motion Design, and more. We support Škoda’s complex design ecosystem, integrating our experts into product teams focused on car infotainment services and the MyŠKODA app. Our teams work in agile sprints, collaborating closely with developers and the Škoda Flow team to ensure design consistency across platforms. Our contributions include Figma prototypes, design documentation, and active involvement in maintaining the award-winning Škoda Flow Design System.

Ako rámcový partner spoločnosti Škoda Auto, Lighting Beetle poskytuje komplexné dizajnové služby vrátane UX, UI, Motion Design a ďalších. Sme pevnou súčasťou dighitálneho ekosystému Škoda, naši experti sú priamo integrovaní do produktových tímov zameraných na služby infotainmentu v aute a aplikáciu MyŠKODA.
Naše tímy pracujú v agilných šprintoch, úzko spolupracujú s vývojármi a tímom dizajnového systému Škoda Flow, zabezpečujú konzistentnosť dizajnu na všetkých platformách. Naše výstupy zahŕňajú Figma prototypy, dokumentáciu dizajnu a aktívnu účasť na podpore oceňovaného Škoda Flow Design Systemu.

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# Contact person

Stefan Dolezal, Head of User Experience, Stefan.Dolezal2@skoda-auto.cz, +420 703 170 812

# Project details

Working language(s): English, Czech and Slovak

Value in EUR: 500 000+

Start and end – date: 09/2021 - ongoing

# Description

We are one of the framework partners for Škoda Auto a.s., a member of the Volkswagen Group. Our provided design services include UX Design, UI & Motion Design, Service Design, UX Writing and UX Engineering.

Škoda Auto a.s. has a complex design ecosystem consisting of over 100 designers from both internal teams and external agencies, such as Lighting Beetle. Furthermore, product teams cooperate in an agile environment across multiple countries around the globe.

We currently have two design teams integrated into product teams, working as a single unit.

One product team focuses on car infotainment services, such as parking, calendar, smart offers and road disturbance. The other team is responsible for the mobile application, MyŠKODA app, used for controlling multiple car functions (e.g. climatisation) and added value services provided by Škoda Auto a.s (e.g. navigation and parking).

# Deliverables

## Car infotainment services

Internally, these services are called Webapps due to the tech stack upon which they are built. Design and development for webapps are performed under a Scrum structure called Webapps Product House. Multiple product teams integrate the WPH and work together on a 2-week sprint basis. Our design team acts as travelers, cooperating with all the product teams, located around the globe, helping them discover and deliver new products and features.

Our team works in agile sprints with regular rituals such as demo, retrospective, sparrings and planning mirroring the SCRUM cycle set up for production teams based on the SAFe methodology. Our work flow is based on agile methodologies (SCRUM, Design thinking, kanban), where we also incorporate daily stand ups and regular sync with all the product teams to ensure timely feedback to our design solutions. Our team operates as an independent unit inside the Škoda structure covering and coordinating all the requirements regarding webapps products (parking, calendar, smart offers and road disturbance) during discovery and delivery phase by our senior design lead and 2 UX designers and 2 UI designers. Our main tool is Figma, where we design and prototype requested flows and prepare a final version of the design ready for developers complemented by documentation mapping new features, copywriting, expected behavior patterns and variations and reasoning behind the designed solutions and guidelines.

Škoda Auto a.s has developed an award winning Design System, Škoda Flow, governing the experience on multiple channels (e.g. mobile, car, web, etc.). Our design team collaborates with the Flow team, contributing to the implementation and maintenance of the system for the in-car experience. We have regular syncs with the Flow team to ensure user experience and visual consistency across all products in our portfolio. This cooperation works both ways as our design team serves as a contributor/requestor of changes in the design system and user of the design system at the same time.

## MyŠKODA app

In MyŠkoda team our designers are working as part of their internal design team with their design lead and UX designer in a single unit. Joint MyŠkoda team is responsible for developing a new visionary mobile application as well as improving user experience and adding new features in existing mobile applications. Our cross-functional team consists of 2 UX designers (responsible for example for research, prototyping, wireframing, …), 2 UI designers (responsible for visual design, motion design, components creation, consistency with design system, etc. ) and a design lead responsible for coordination and communication with other teams and agencies. Our designers are fully integrated into the Škoda company.

We work in close collaboration with the development team (CAROSHI) responsible for implementing both iOS and Android versions. We sync with them on a regular basis and have different rituals together. Representative of MyŠkoda team attends their sprint review to check on the implementation of our design sprint, backlog refinement and sprint planning to allocate any changes in planning and prioritization.

Our work flow is based on agile methodologies (SCRUM, Design thinking, kanban), with regular rituals such as daily stand-up, sprint retrospective and planning and regular feedback sync with developers. We also have regular MyŠKODA ideation sessions to ideate and develop possible solutions jointly in a crossfuntional team. Our 2-week sprint is mirroring the sprint set-up of the development team, but we function in 1-2 sprint ahead of them to create required outcomes in advance.

We also have close collaboration with the FLOW team, responsible for developing and maintaining the Škoda design system. We have periodical sync so we can ensure that the design system reflects current needs of the design teams as well as to maintain the consistency of used components across all platforms. This cooperation works both ways similarly as the cooperation of the Webapp team described above. Expected outcomes usually consist of Figma prototypes and design of screen-flows together documentation ready for developers to use.

We have also regular internal sync between both LB\* Škoda teams to capitalize on experience from both projects and possible synergies. This allows us to transfer best practices between teams and not to waste time on “reinventing the wheel”.


As a framework partner for Škoda Auto, part of the Volkswagen Group, Lighting Beetle delivers comprehensive design services including UX, UI, Motion Design, and more. We support Škoda’s complex design ecosystem, integrating our experts into product teams focused on car infotainment services and the MyŠKODA app. Our teams work in agile sprints, collaborating closely with developers and the Škoda Flow team to ensure design consistency across platforms. Our contributions include Figma prototypes, design documentation, and active involvement in maintaining the award-winning Škoda Flow Design System.

Ako rámcový partner spoločnosti Škoda Auto, Lighting Beetle poskytuje komplexné dizajnové služby vrátane UX, UI, Motion Design a ďalších. Sme pevnou súčasťou dighitálneho ekosystému Škoda, naši experti sú priamo integrovaní do produktových tímov zameraných na služby infotainmentu v aute a aplikáciu MyŠKODA.

Naše tímy pracujú v agilných šprintoch, úzko spolupracujú s vývojármi a tímom dizajnového systému Škoda Flow, zabezpečujú konzistentnosť dizajnu na všetkých platformách. Naše výstupy zahŕňajú Figma prototypy, dokumentáciu dizajnu a aktívnu účasť na podpore oceňovaného Škoda Flow Design Systemu.

Enhancing digital experiences for Škoda Auto

As a framework partner for Škoda Auto, Lighting Beetle provides end-to-end design services, enhancing car infotainment and the MyŠKODA app. Our team collaborates in agile sprints, delivering Figma prototypes and supporting the award-winning Škoda Flow Design System.

Ako rámcový partner pre Škoda Auto poskytuje Lighting Beetle komplexné dizajnové služby, vylepšuje infotainment v autách a aplikáciu MyŠKODA. Náš tím spolupracuje v agilných šprintoch, vytvára Figma prototypy a podporuje oceňovaný Škoda Flow Design System.

Enhancing digital experiences for Škoda Auto

In short

About the project

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Enhancing digital experiences for Škoda Auto

In short

About the project

Want to know more?We are here for you

Related case studies

Making a leading insurance organisation customer-centric and future-capable

Redesign of SME's mobile homepage increased CTR by 305%

Help us improve the website

Did you find this information useful?

Want to know more?
We are here for you