Michaela Koklesová

Customer insights are not just data; they are a holistic understanding of customers that goes beyond demographics. The real challenge is turning this knowledge into products and services that truly matter.

Watch a recording of an evening dedicated to CX insights that drive business from the beautiful premises of Opero in Prague. On Wednesday 20 September, experts from EY Doberman and Lighting Beetle* revealed strategies for creating products and services that resonate with new as well as loyal customers.

Whether you're a business leader, a product lead or just a fan of systematic approach to customer experience design, this edition of Lighting Talks* dedicated to CX insights that drive business is just right for you. The recordings are placed below each speaker annotation:


Two lightning talks


Anton Schubert: The Shift from Product to Service


Anton Schubert, Innovation Lead at EY Doberman, will take us on a journey from the birth of Service Design in the 90’s to the present era. He will touch on the impact of digitalization and the effects of a new generation of customers who have moved away from the concept of ownership to sharing and subscription.

As the world continues to digitalize, the opportunity to build loyal customers through a digital service ecosystem increases at an unprecedented rate. Anton will share his thoughts on how companies should build their service ecosystem, and what key things to keep in mind when doing so.





About Anton Schubert
Anton is a design industry veteran with more than 25 years experience, working globally with brands such as VW, Samsung, Prada, Lufthansa, Ford, Vodafone, Allianz, Nestle and P&G amongst many others.

Anton has built and led successful design teams in Helsinki, Stockholm and London with Futurice, Vincit and Gofore. Currently Innovation Lead at EY Doberman, the focus of Anton's work is to develop strong purpose driven brands, service innovation, design led culture change and sustainable business transformation.


Michal Blažej: Potent customer insights that drive business


Michal Blažej, Managing Director of Lighting Beetle*, shares his experience in designing services that make life easier for millions of people. The principles are all well known – the process must be co-creative, user-centric, holistic. But there is one principle, not much talked about, which makes an idea potent. Learn why not all insights are created equal, and how to get to those that have the potential to redefine the relationship between your brand and the customer.






About Lighting Beetle*
Customer Experience studio that drives your business. A team of 70 experienced professionals who love to guide clients like Škoda, European Patent Office, Slovak National Gallery or Orange on their journeys to better market positions, design processes and client centric transformation. We create digital products and design services that make the lives of millions of people easier.


‌About the series

Lighting Talks* are a series of hybrid meetups organized by a CX studio Lighting Beetle*. The events cover topics from UX design, data analytics, engineering, customer experience, product management and more. The events are a fit for anyone who understands the value of a quality customer experience that drives businesses and is on a lookout for inspirations.

From agencies to corporates, from freelancers to managers – each time you can gather insights in two lightning talks and/or a panel tailored to a specific topic related to customer experience or digital product design. In person at our office in Bratislava, Slovakia, or from anywhere in an online stream. Records will be available shortly after each event on our Youtube channel.

Video: Lighting Talks* on Impactful Services


Creating seamless and engaging experiences is just as important in commercial business as it is in cultural institutions. But how can museums and galleries stay relevant or even exciting in the era of quickly bored visitors?

Join us for an evening at the newly reconstructed national gallery dedicated to the customer experience in culture, featuring experts from the Slovak National Gallery, MUSEUM BOOSTER and Lighting Beetle*. On Wednesday, 29 March 2023, our speakers will share insights and strategies for attracting all kinds of visitors – be it seasoned art goers or brand new visitors.

Whether you work in the cultural sector or are simply interested in the intersection of culture and technology, come and join us – ONLINE or IN PERSON – for the new edition of Lighting Talks*, a series of hybrid meetups organized by our CX studio Lighting Beetle* devoted to all things UX and CX.

The event will be conducted in the English language.

The seats are sold out. You can join us online, the live stream starts at 6 p.m.


Event details

Topic: Lighting Talks* on CX in culture
Date: Wednesday, 29 March 2023, 6 p.m.
Speakers: Slovak National Gallery, MUSEUM BOOSTER, Lighting Beetle* – annotations follow the registration form
Language: All talks will be conducted in the English language
Venue: ONLINE or IN PERSON at the Slovak National Gallery theatre in Bratislava, Slovakia, entrance from the Riečna street
Admission: Free, registration required – please, register below







Registration to this event was closed.










Three lightning talks:


The new SNG: Layers of Digital Experience


Michal Čudrnák, Head of Digital Collections and Services together with Katarína Vass, UX Researcher at Slovak National Gallery will guide you through their way of shaping the visitor's experience: before, during, and post-visit mixing digital, sound-based and haptic layers. All with the importance of inclusivity and accessibility in their minds.

About Slovak National Gallery
Considered one of the most important cultural institutions in Slovakia, Slovak National Gallery has been recognized for its innovative approach to presenting art. The gallery is known for raising cultural standards and embracing new technologies in its exhibitions, using a myriad of digital tools, smart chatbots, or augmented reality, to create immersive new experiences for visitors.


The Future of Museums


You can also hear Sofia Widmann, Founder & CEO of MUSEUM BOOSTER, sharing techniques and insights that help museums and galleries all over the world implement new digital strategies and boost the visitor experience plus their loyalty.

About MUSEUM BOOSTER
Research & consultancy group MUSEUM BOOSTER from Vienna, Austria helps museums and galleries with digital transformation, innovation, and museum boosting. Their long list of clients includes Centre Pompidou in Paris, MUMOK and MAK in Vienna, or Guggenheim in Bilbao to name a few.


A gallery or a website? A space you want to lose yourself in


Pavol Pružinec, Creative Director, and David Chmela, Art Director at Lighting Beetle* will let you peek inside the newly redesigned the website of Slovak National Gallery with an unusual concept: it encourages you to lose yourself in the content. Why is that a good thing? Come and hear it for yourself.

About Lighting Beetle*
Customer Experience studio that drives your business. A team of experienced professionals who love to guide clients on their journeys to better market positions, design processes, brand strategies, or tech stacks. We create digital products and design services that make the lives of millions of people easier.


Evening agenda

5:30 p.m. – Door opens for guests in the Slovak National Gallery
6:00 p.m. – Welcome and introduction (online stream starts)
6:10 p.m. – Talk by SNG: Michal Čudrnák & Katarína Vass + Q&A
6:45 p.m. – Talk by Lighting Beetle*: Pavol Pružinec & Dávid Chmela + Q&A
7:10 p.m. – Talk by Museum Booster: Sofia Widmann + Q&A
7:40 p.m. – Drinks, finger food & networking for guests in the venue (online stream ends)
9:00 p.m. – Event ends, Slovak National Gallery closes for the night


About the series

Lighting Talks* are a series of hybrid meetups organized by a CX studio Lighting Beetle*. The events cover topic from UX design, data analytics, engineering, customer experience, product management and more. The events are a fit for anyone who understands the value of a quality customer experience that drives businesses and is on a lookout for inspirations.

From agencies to corporates, from freelancers to managers – each time you can gather insights in two lightning talks and/or a panel tailored to a specific topic related to customer experience or digital product design. In person at our office in Bratislava, Slovakia, or from anywhere in an online stream. Records will be available shortly after each event on our Youtube channel.

Lighting Talks* on CX in culture

Dominika Babulicová

In this free webinar, we show you three different ways we took to address customer pain-points connected to difficult portfolios of our clients. You will learn about our customer research methods and CX design strategies. You'll come away with clear steps to assess the best approach for your organization – whether it is a small or medium business or a large-scale corporate.

On examples from telco, banking and insurance, which suffer by the most unrecognizable products, our UX Researcher Dominika Malejčíková and Art Director Pavol Pružinec will showcase three different levels of intervention based on organizations' maturity in approach to customer experience.









Watch the LB*Webinar on-demand


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Webinar: Product portfolio







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About the webinar

Many product owners are cursed with the mantra telling them: the more bells and whistles your product has, the better it is. They'd like to tackle all possible customers' wishes or competitors' benefits. However, we repeatedly see businesses going too far and overcomplicating their portfolio.

Tangled product offering is a painful experience for many customers, regardless of a phase of the customer journey they are currently in. And it does not even matter if the product belongs to a small, medium or large company or what segment it operates in.

Whether it is features or discounts, adding more frills to a bundle does not necessarily boost its value. On the contrary, it can eventually kill sales or customer's loyalty. Overly complex, feature-heavy products turn out to be counterproductive and confusing. But there is a way out – and it is based on knowing your customers as the back of your hand.


About the series

LB*Webinar is a series of 60-minute lectures followed by Q&A, where we share our expertise in helping companies design customer experience that drives their business. These events are most valuable for product managers, CX specialists and CEOs who want to make their product and services outstanding. Recordings will be available on-demand among our tools.

LB*Webinar: How to design desirable product portfolio

By now, design systems have become popular not just in progressive design teams. They are slowly turning into cornerstones for product development within organizations of all types and sizes. But what's the best way to start building one in your environment? How to maintain it, advocate for it and envision its futures?

We are thrilled to invite you to watch Lighting Talks*, new series of hybrid meetups organized by our CX studio Lighting Beetle*. In conjunction with a globally celebrated World Design Systems Week 2022, we dedicated our first event to the topic of design systems. The 80-minute recording of the meetup is here for you, whether you are a designer, a developer, a product lead or simply a fan of a systematic approach to customer experience design.


Lightning talks:

Adam Močkoř, Lead Front-end Developer at Lighting Beetle*
Project-first approach: A sustainable way to building design systems

Nathan Beddows, UX Copywriter for Škoda Auto
How to write award-winning design system documentation


Event details

Topic: Lighting Talks* on Design Systems

Date: Tuesday, 20 September 2022, 6 p.m.

Venue: Online or Lighting Beetle* office in Pradiareň 1900, Bratislava, Slovakia

Admission: Free, registration required – register below







Registration to this event was closed.










Evening agenda

5:30 p.m. – Door opens for guests in the venue

6:00 p.m. – Welcome and introduction (online stream starts)

6:10 p.m. – Talk by Adam Močkoř and Q&A

6:40 p.m. – Talk by Nathan Beddows and Q&A

7:15 p.m. – Networking for guests in the venue (online stream ends)

8:30 p.m. – Lighting Beetle* closes for the night


About the series

Lighting Talks* are a series of hybrid meetups organized by a CX studio Lighting Beetle*. The events cover topic from UX design, data analytics, engineering, customer experience, product management and more. The events are a fit for anyone who understands the value of a quality customer experience that drives businesses and is on a lookout for inspirations.

From agencies to corporates, from freelancers to managers – each time you can gather insights in two lightning talks and/or a panel tailored to a specific topic related to customer experience or digital product design. In person at our office in Bratislava, Slovakia, or from anywhere in an online stream. Records will be available shortly after each event on our Youtube channel.

Lighting Talks* on Design Systems

We are living in ultra-globalized market where everything is more connected than ever before. There is so much competition on the market that it's hard to differentiate your company offering through all the noise. One of the key levers to grow your business is to invest in customer experience.

Historically, companies used to invest in physical stores and train call centers to be empathetic. Think about Amazon. But today the biggest customer experience challenge is in digital channels.

On Google Search, competition is one click away. Your website takes too long to load? Is someone struggling to filter by price? It doesn't matter, the user presses the back button on their web browser and check out the next link. The digital experience of a customer is now becoming a priority to grow a successful business.

On top of that, COVID-19 completely disrupted all the businesses reluctant to digital transformation. During the time where everything becomes digital, it's even more crucial to provide your customer with a great experience on your digital touchpoints.

In this talk for the Butterfly Effect series BE in focus, Albert discussed three main topics:

 1. what is UX
 2. why it matters for your company
 3. how to start doing it

If you're new to UX or you would like to know a bit more about it, this is the perfect introduction you need.





Get inspired!

All Stories

Podcasts

Events

Tools

Newsletter

Video: Lighting Talks* on Impactful Services

Lighting Talks* on CX in culture

LB*Webinar: How to design desirable product portfolio

Lighting Talks* on Design Systems

Webinar: UX now or never. An introduction to UX by a UX designer Albert Fourage

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Your journey
starts here

Get inspired!

All Stories

Podcasts

Events

Tools

Newsletter

Video: Lighting Talks* on Impactful Services

Lighting Talks* on CX in culture

LB*Webinar: How to design desirable product portfolio

Lighting Talks* on Design Systems

Webinar: UX now or never. An introduction to UX by a UX designer Albert Fourage

‌‌

‌‌

‌‌

‌‌

‌‌

‌‌

‌‌

‌‌

‌‌

‌‌

Your journey starts here

Your journey
starts here